We live in a digital age where large numbers of the population have smart phones, internet access and get most of their information from the internet. This being said, there's still a place for magazine marketing that if used efficiently, can help target new potential customers.
While there are disadvantages to magazine marketing, with the right approach you can direct and hone your strategy to get the most out of your advertising budget.
Advantages:
- Magazine advertising can be targeted to specific 'niches' which allow you to target the demographic that best represents your potential customers.
- Magazines have a tendency to have ahigher shelf life than newspapers. Magazines are often found in libraries, doctors office and other waiting areas long after the issue has been delivered.
- The potential for readers of agiven magazine to see an ad that may not appeal to themselves, but someone they know.
- Some magazines have along standing reputation that not only encourages longer shelf rlifee, but has adedicated reader base that can target your specific audience.
Disadvantages:
- Long wait times to get your ad into print can negate potentially time-sensitive offers
-
- Custom artwork can be costly and a time consuming process requiring multiple updates
- Cost of testing – colour artwork can be more expensive, so small tests are often uneconomical
- Positioning and palcement in effective and more visible areas of a magazine are often more expensive but have better placement than ads in the back of the magazine.
If you're looking for getting your business to a targeted audience to that will maximize your budgget while expanding your reach, contact Candice Kuhnen from ABC Communications. She will help you tailor your ad campaign to maximize youur exposure without breaking your wallet. For more information, you can contact Candice today for a free consultation!
.png){kind=icon}
