It's not what you know, it's who you know. We've heard this time and time again but it still rings true. When you're in sales, you meet people. You need to go the extra mile to meet new contacts, get your card in their hand, and hope it makes you either a direct sale or even better, getting a referral source that drives business right to you. This is what every salesperson whether just starting out needs to do in order to become successful in the field.
In this episode, Troy Golden of Golden Group Commercial Real Estate talks about creating a large database and the importance of creating and retaining a large referral network in order to not only build yourself professionally, but personally as well. Whether large or small contacts, you have a new chance at developing a new sale with everyone you meet. Ensuring you accurately detail everything you can about new contacts is important so you can build them into your strategy with the goal of working with them, their friends and professional associates.